Nova Ray

Nova Ray is a product and strategy advisory helping leadership teams at established and growth-stage technology and innovation-driven companies make better decisions about what to build, where to focus, and how products, services and technologies should evolve.

We gather customer insight and business evidence and turn it into clear strategic direction and action — helping organizations reduce uncertainty, avoid costly strategic mistakes and focus investment where it can create the greatest value. Our work spans new opportunities and products already in market, from opportunity identification through product and experience strategy, validation, improvement and activation.

For AI and AI-enabled products, we complement technical and AI development teams by helping organizations identify where AI can create genuine customer and business value, prioritize the right opportunities and capabilities, shape products and experiences around real customer needs, and determine what to build, improve or evolve to drive adoption and growth.

Our experience spans enterprise software, SaaS and AI, OceanTech, energy and climate tech, industrial and advanced technologies, healthcare, and complex software-hardware products, with previous clients ranging from global organizations including Meta and Stripe to government, and established and growth-stage technology companies including Tigo Energy and SubC Imaging.